It’s Our Type of Food

Jarrold Launches Own Brand Food and Drink range

The new food and drink brand has been developed exclusively for Jarrold in partnership with local artisan and independent small businesses. 

Jarrold is known for its excellent curation and outstanding experiences, with new recent additions to the main department store in Norwich including a new revamped home department ‘Home on 2’ and the launch of The Bay seafood bar. Now the independent department store has added another experience that its customers can enjoy – a new range of own branded food and drink. 

Launching with 25 products from 15 producers, the Own Brand range consists of delicious products such as the Jarrold Gin, a heritage mustard, a range of jams and marmalades, biscuits, chocolate and beer – and all are made in collaboration with local and independent producers. 

Minnie Moll, CEO at Jarrold said “Each product has been developed exclusively for Jarrold in true partnership with passionate artisans and independent small businesses. Most are local Norfolk producers. This range champions them, reduces food miles and puts money back into our local economy. The few partners from further afield are artisan producers who share our ethos.

Our tagline for the range is ‘Our Type of Food’ which refers not only to the great quality we demand but also to the typography on the labels. Jarrold was one of the premium printing operations in the world and pride in our printing heritage inspired our packaging design. The letter on the labels is from an original old typeface from the John Jarrold Printing Museum. Each lovingly rediscovered by Bobby our local designer, printed on an old print press in the Museum and then transferred onto our labels.
It feels fitting to be launch this range in time for our 250th anniversary next year”.

You can discover the full range at Jarrold Deli, lower ground floor, Jarrold at Wymondham, Jarrold at Cromer and Jarrold at The Forum in Norwich. Jarrold Own Brand hampers can be ordered online at