Jarrold has extended its sponsorship of the largest stand at Norwich City's Carrow Road ground until 2013.

The company was the inaugural sponsor of the 8,182-seat structure when they signed a four-year deal in 2004 –and is delighted to confirm they have committed to a further five years of support for the Jarrold Stand.

Jarrold has a long history of backing the Club through other sponsorships and advertising and this relationship has recently been extended following the Jarrold acquisition of the sports retail business Pilch.

David Hill, Chairman of Jarrold, said: “We are delighted to renew our sponsorship and demonstrate our long term commitment to the Club. We consider it important for local businesses like Jarrolds to support their community and we look forward to continuing to develop our relationship with the Club onwards and upwards.”

Norwich City FC Director of Sales and Marketing, Andrew Cullen, commented: “We are delighted and extremely grateful to Jarrold for agreeing to continue the stand sponsorship for a further five years.

“The sponsorship of the Jarrold Stand from a great Norfolk institution who are committed to the local community has coincided with a long period of sell out season tickets and capacity crowds here at Carrow Road and Jarrold’s ongoing support will help the Club reaffirm its commitment to affordable family football for the foreseeable future.”